Trajektory — Case Study Template Review
Draft layout for review — narrative-first concept: you experience the report (story, stats, rankings, clips, heatmap) before any gate. The gate only asks for email once value is already delivered. All data below is placeholder.
2025 NHL SPONSORSHIP INTELLIGENCE
$15.8M
Montreal Social Value — the single most-cited number from this year's report

Catchy narrative headline tying the big number to the report's core story

This paragraph is for catching attention and keywords. One sentence framing why this number matters and what the full report reveals.

📅 Updated [Month Year] 🏒 32 teams analyzed 📺 [XXX]+ broadcast hours reviewed

Executive summary

This paragraph is for catching attention and keywords. 3–4 sentences telling the story of the season: what changed, what surprised us, and why sponsors should care. Written like a publication lede, not a product description.

Key statistics

Major numbers pulled out of the narrative above.

[XX%]
[Stat #1 — one line, tied to the number]
[XXx]
[Stat #2 — one line, tied to the number]
[$XXM]
[Stat #3 — one line, tied to the number]

Interactive rankings

Hover a row to see the underlying number. Switch tabs for a different lens on the same season.

  • 1NYRNew York Rangers▲ +18% YoY
  • 2TORToronto Maple Leafs▲ +9% YoY
  • 3EDMEdmonton Oilers▲ +14% YoY
  • 4VGKVegas Golden Knights▼ −3% YoY
  • 5BOSBoston Bruins▲ +6% YoY
  • 1CC[Brand — e.g. Coca-Cola]$4.9M Est. Media Value
  • 2RG[Brand — e.g. Rogers]$4.1M Est. Media Value
  • 3BL[Brand — e.g. Bell]$3.6M Est. Media Value
  • 4SC[Brand — e.g. Scotiabank]$3.2M Est. Media Value
  • 5MC[Brand — e.g. Molson Coors]$2.8M Est. Media Value
  • 1ES[Media partner — e.g. ESPN]312 hrs aired
  • 2TS[Media partner — e.g. TNT Sports]274 hrs aired
  • 3SN[Media partner — e.g. Sportsnet]248 hrs aired
  • 4TSN[Media partner — e.g. TSN]201 hrs aired
  • 5AB[Media partner — e.g. ABC]176 hrs aired

TV clips

Click a card — real report embeds actual broadcast clips.

[Broadcast still #1]
Maple Leafs vs Bruins — ESPN, Jan 12
[Broadcast still #2]
Rangers vs Oilers — TNT, Feb 3
[Broadcast still #3]
Golden Knights vs Avalanche — ABC, Mar 9

Regional exposure heatmap

Hover a cell for the market and value. Placeholder data.

As seen with

Brands and partners referenced in this report.

[Partner Logo]
[Partner Logo]
[Partner Logo]
[Partner Logo]
[Partner Logo]
[Partner Logo]

Methodology

Stated plainly, up front — this is what makes the numbers above credible.

1

Data collection

[How data was gathered — sources, timeframe]

2

Normalization & modeling

[How raw exposure was converted into value estimates]

3

Validation

[How figures were checked/benchmarked before publishing]

What's inside the full report

Reinforce value one more time, right before the gate.

  • 1[All 32 teams ranked, with quarter-over-quarter trend lines]
  • 2[Full brand + partner leaderboards, not just the top 5]
  • 3[Downloadable PDF + raw data export]
  • 4[Full methodology and sourcing appendix]
🔒

Unlock the complete report

All 32 teams, full brand & partner leaderboards, and the downloadable PDF.

RankTeamEst. Sponsorship ValueYoY
1New York Rangers$7.4M+18%
2Toronto Maple Leafs$6.2M+9%
3Edmonton Oilers$5.9M+14%
4Vegas Golden Knights$5.5M−3%
5Boston Bruins$5.1M+6%
… 27 more teams + full brand & partner leaderboards

✅ Unlocked — [in production: confirmation + full PDF export emailed]

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